Brooks Signs History

Taken from The Post & Courier, Monday, March 13, 1995

Brooks brother's signs a family affair

By Charles Williams

Tommy and Wally Brooks' clients read like a Who's who of Charleston area real estate and construction firms.
They include, but are not limited to, Hill Construction Corp.,  Joe Griffith Realtors, Batten & Tarrant Realtors and Beazer Construction. "We do a lot of real estate construction signs", said Tommy brooks, who co-owns Brooks Signs along with his brother, Wally.
The company, at 287 Huger St., is celebrating its 15th year in business. it has grown considerably since it first began.
"Our sales have grown tenfold in 15 years," said Tommy, who wouldn't disclose sales figures. "We're always there when you need us."
The brothers make signs not only for real estate and construction businesses, but they also create vehicle graphics, banners and signs for small business.
"If you call it  sign we can probably make it," Tommy said.
Business was a little slow at first for the brothers, but that all began to change. "Business began to pick up in the second year and has been steadiily increasing ever since. The cost of doing business has increased over the years, but we are constantly looking for new ways to keep prices reasonable," Tommy said.
the brothers split duties. Tommy handles the new business while Wally manages the shop. Wally is also in charge of Realtors' signs.
"We've got about 400 around town, "Tommy said. Thier mother , Willene Brooks also is involved. "mother does the bookkeeping," Tommy said.
They started the business after Tommy graduated  from the Art Institute of Atlanta and was working for a local sign company. Wally was running a night club called Big Wally's Carriage House on North Market Street. 
Wally was weary of the nightclub life, and Tommy wanted to be his own boss. "He was tired of those crazy hours," Tommy said. The brothers are native Charlestonians who graduated from St. Andrew's high School. Being from here gives them a distinct advantage, Tommy said.
"We grew up here in South Windermere. Just being in the area for 40 years is a help. We know a lot of people," Tommy said.
When they first went into business, thee were ten other sign companies in the area. Now there are 70. 
it's because of computers," Tommy said. "They're franchise sign companies that open up in strip shopping centers and knock out quick signs. Our sucess is based on the fact that most of those places don't know anything about signs.
"We've seen sign companies come and go. i've done hand lettered signs for 17 years, and we have a full time artist on staff."
but computers have helped thier operation, too - 75 percent of thier signs are done by computer, and the rest are hand-painted. Computers have been a big technological change, Tommy said."Once we decided in that direction, we wondered why we didn't do that before. It really has increased our response time. Now you can get a fairly quick sign done, sometimes that same day."
They have since gone into the rental business, having aquired some property downtown. "We bought the old Condon's warehouse on Warren Street in 1984. We moved into that and operated it and bought the house next to that. We have an upstairs and downstairs rental there," Tommy said. 
But with business growing, the brothers realized they needed a larger place for thier operations.
"We bought the Kronesberg property on Huger Street in 1988 and lease out a portion of it to Palmetto Brewing and to Image Network, a screen-printing company."
The company's sales aren't the only thing that has grown. "We started out in a 900 sq ft building, and we are now in over 8,000 sq ft," Tommy said.